Comarch and Clients Sweep the 2026 International Loyalty Awards!

What a night! We’re still buzzing from the excitement of bringing home 7 awards total! The 2026 International Loyalty Awards were an absolute blast, and seeing the industry’s brightest minds gather in Atlanta for the first-ever US-hosted ceremony was nothing short of inspiring.

• Best Supplier/Vendor Innovation – Global WINNER (ENTERPRISE) – Comarch Loyalty Management (CLM)
• Best Strategic Partnership in Global Loyalty – Alshaya Group
• Best Global SME Retail Program of the Year – DOPPELGÄNGER ROMA
• Best Loyalty Initiative Leisure, Experience & Entertainment – Virgin Active
• Best Partnership in Global Loyalty (Highly Commended) – Vietnam Airlines
• Program of the Year Middle East (Highly Commended) – Alshaya Group
• Loyalty Trailblazer – Cezary Kryszkiewicz 

Celebrating Our Finalists and Winners

We are incredibly proud of our clients who cleaned up this year. Congratulations!

• Alshaya Group – Aura: Winner for Best Strategic Partnership in Global Loyalty (NBK and The Avenues), and Highly Commended for 2026 International Loyalty Program of the Year – The Middle East
• Doppelgänger – Doppelgänger Club: Winner for Best Global SME, Retail Loyalty Program of the Year (Food Retail & Non-Food Retail) 
• Vietnam Airlines – Lotusmiles: Highly Commended for Best Strategic Partnership in Global Loyalty (Lotusmiles & Visa)
• Virgin Active – Virgin Active Rewards: Winner for Best Loyalty Initiative within Leisure, Experience & Entertainment

“Being there in person to see our clients take the stage was truly something special. There’s so much heart and hard work poured into these programs behind the scenes, and seeing that effort recognized on a global level is amazing. They truly deserve every bit of this spotlight. We are so incredibly proud to stand behind them and support their vision.

Beth Weiner, CEO and President, Comarch Americas

Comarch Loyalty Management: The World’s Top Multi-Program Architecture Platform

But wait, there’s more! Comarch Loyalty Management took home the award for Best Supplier/Vendor Innovation for Global Enterprises!

This recognition is a huge nod to our R&D teams. It confirms that our multi-program architecture is the gold standard for global brands that need to manage massive complexity across different markets without breaking a sweat. This award proves our platform is the engine driving innovation, scalability, and seamless engagement for the world’s biggest brands.

"Comarch’s Comarch Loyalty Management (CLM) platform represents a true benchmark in enterprise loyalty innovation—combining global scale, architectural sophistication, and continuous evolution to meet the complex needs of multinational organisations. (...) This combination of vision, capability, and global impact makes Comarch Loyalty Management a clear and deserving winner in the enterprise category."

ILA Judges

Our Trailblazer: Cezary Kryszkiewicz

Our own Cezary Kryszkiewicz was honored as a 2026 Loyalty Trailblazer! Honestly? We couldn’t be prouder, and we’re definitely not surprised. If you’ve worked with Cezary, you’ve felt that contagious passion firsthand. Whether it’s implementing complex platforms like Azerbaijan Airlines in record time or pushing the boundaries of what’s possible, Cezary is the definition of a trailblazer. Congrats!

“Receiving this award is awesome because it shows that while computer chips and AI handle the logic, loyalty is a deep psychological trait wired into the human brain. At the end of the day, loyalty is for humans not for language models or robots. Huge thanks to the team for keeping it real and keeping it human!
Let’s keep showing the machines how it’s actually done 😉 "

Cezary Kryszkiewicz, Business Solution Consultant at Comarch 

About the International Loyalty Awards

The International Loyalty Awards are the gold standard for the industry, celebrating excellence, innovation, and best practices on a global scale. These awards recognize companies that turn customer transactions into meaningful, long-term relationships through creative strategy and cutting-edge technology. Retail, travel, B2B, financial services, and more categories, the awards cover the entire loyalty spectrum, highlighting the programs that are truly pushing the envelope in customer engagement.

The Legacy Continues: Our ILA Veterans

While the 2026 gala was a night of fresh triumphs, many of our clients have won prestigious awards in the past. We’ve had the honor of supporting them through multiple iterations of their programs, and seeing their names on the ILA winners' lists year after year is truly amazing.

This year marks Alshaya’s third consecutive winning year! They’ve been on a roll since 2024, when they were named Best Loyalty Programme of the Year (Food & Non-Food Retail), followed by the 2025 title for International Loyalty Program of the Year (Middle East).

Talk about consistency! Virgin Active is officially on a winning streak, taking home the trophy for Best Loyalty Initiative within Leisure, Experience & Entertainment for the second year in a row.

We’re already looking forward to seeing even more of our partners join this prestigious veterans list in the years to come!

What’s Next?

This was a phenomenal night for Comarch and our partners, but we’re not stopping here. These awards aren't just trophies for the cabinet; they are motivation to keep pushing, keep innovating, and keep raising the bar.

Congratulations to all the winners and finalists—you’ve earned it! Let’s keep this momentum going as we head toward our next big gathering at the Comarch User Group (CUG26) in Kraków. See you there!