This week, we’re joined by Fintan Connolly, Managing Director of Engage Loyalty. He’s got 6 or 7 programs on his phone, but don't let the professional exterior fool you; his personal taste in loyalty is anything but "corporate."

What does a great loyalty program look like? For Raffael Fappiano, Senior Product & Project Manager at Azul Brazilian Airlines, it comes down to three key principles: simplicity, digitalization, and personalization.

According to Peter Ramirez, Loyalty Program Lead at Globe Telecom, it’s remarkably similar to a marriage. He believes that when we fall short, the "relationship equity" we've built is what keeps the connection alive.

We invited Suryaveer Singh, Head of Loyalty, CRM & Data Analytics at ENOC, back for his second appearance on the Loyalty Personality Quiz to face the ultimate test. Michał Ostasz, our PR Specialist, presented him with a series of rapid-fire dilemmas that get to the heart of modern loyalty strategy.

To find out, we invited Deborah Otiso, Operations Manager for CRM & Loyalty at Kenya Airways, to take a seat for our latest Loyalty Personality Quiz with Michał Ostasz. Deborah steps away from managing a program to reveal the personal preferences that shape her professional perspective.

In our latest episode of the Loyalty Personality Quiz, we put a key player from that very team in the hot seat. Bianca Baloyi, Lead Business Analyst at NedBank, sits down with our own Michał Ostasz to peel back the layers of her personal loyalty preferences.

What makes a loyalty program stand out in a country where everyone offers one? For Marek Gajewski, CTO at Japan Green Stamp and a proud owner of over 25 apps and more than 100 loyalty cards, the answer is simple: it has to deliver real value.

What makes a loyalty program truly stand out? For Isaiah Oduor, CRM and Loyalty Systems Specialist at Kenya Airways, it all comes down to the experience. “I love the experience of loyalty. Being recognized. Being seen. Being appreciated.”

In this episode of The Loyalty Personality Quiz, our PR specialist, Michał Ostasz, sits down with Olivier Martinet, CEO of Posidonia Consulting, to explore what really matters in today’s loyalty landscape.