US State of Consumer
Loyalty Report

AI, Privacy, and Sustainability Take Center Stage


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70% of US respondents want to receive personalized offers
 

70% of US respondents want to receive personalized offers, recommendations, and discounts from companies or loyalty programs!

Surpassing the global average of 64%. 

US State of Consumer Loyalty Report
 

The loyalty landscape is changing...

Are you ready?

The loyalty landscape isn’t a monolith. Understanding how the United States differs is key to unlocking longstanding loyalty and definitive growth for your organization. This report provides key insights for marketing and loyalty experts alike:

  • Which industries are ripe for loyalty success
  • The importance of convenience in loyalty program success
  • How dynamic pricing shapes customer behavior
  • Regional differences in data privacy concerns
  • Sustainability’s role in customer loyalty 
 
Ian Young Head of Business Development & Account Management

In today’s dynamic business landscape, loyalty is more than just table stakes, it has to continually evolve for enduring success. This report aims to inspire and inform, offering insights to help you build deeper connections with your customers.”

Ian Young
Head of Business Development & Account Management - Loyalty NA, Comarch Inc.

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