Comarch and Sway Outcomes Partner to Close the Gap Between Loyalty Strategy and Technology Execution

Comarch, one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer engagement consultancy, today announced a partnership designed to eliminate the disconnect between technology and strategic gaps that brands need close. The collaboration brings together Comarch’s enterprise-grade loyalty management platform with Sway’s proprietary strategic methodology to offer brands a single, joined-up path from diagnosis through to delivery, reducing the risk of underperforming programmes, wasted budgets, and customers who never feel the difference.

A Free Diagnostic That Changes the Conversation

Among the tools available as a result of the partnership is Sway’s Customer Engagement Accelerator - a structured diagnostic that scores a brand’s customer engagement maturity across six critical dimensions, from marketing foundations through to retention and re-engagement.It gives brands immediate clarity on where their programme stands, where the highest-impact opportunities lie, and what investment is needed to close the gaps before any platform commitment is made.

From Diagnosis to Delivery

Beyond the assessment of customer engagement maturity, the partnership creates an integrated offering that spans the full loyalty lifecycle: business case development and financial modelling, competitive benchmarking and market analysis, programme strategy and roadmap design, technology selection aligned to strategic priorities, and full-scale platform implementation and operations. This means brands can move from initial assessment to live programme with a single, coordinated team removing the fragmentation that typically slows loyalty initiatives down.

“The biggest challenge in loyalty today isn’t just access to technology, it’s knowing where to point it,” said Tom Peace, CEO and Founder of Sway Outcomes. “Our Customer Engagement Accelerator gives brands that strategic clarity. Combining that diagnostic rigour with Comarch’s platform capabilities means we can take clients from ‘we think we need a loyalty programme’ to a fully scoped, commercially justified roadmap, faster than anyone else in the market.”

“We chose to partner with Sway because they bring something our clients consistently ask for: an independent, strategic perspective that makes the technology work harder,” said Ksenia Goncharova, Partnerships Director for Loyalty at Comarch. “With Sway’s methodology embedded in our sales process, we’re not just offering a platform, we’re offering truly comprehensive loyalty solutions—from concept to execution – with a proof that the strategy behind it is right.”

Multi-Market Reach

The partnership will operate across Comarch’s key loyalty markets, including the United Kingdom, continental Europe, North America, and the Middle East. The initial focus will span retail, food and beverage, travel, financial services, and telecommunications, sectors where customer engagement maturity varies widely and the commercial case for improvement is strongest.

About Sway Outcomes

Sway Outcomes is an independent loyalty and customer engagement consultancy that helps brands design, launch, and optimise programmes that drive measurable commercial impact. Founded by Tom Peace, a recognised authority in loyalty strategy, Sway operates two business lines: Customer Strategy consulting for brands and Marketing Services for loyalty and CRM technology vendors. Sway’s proprietary Customer Engagement Accelerator and six-level Customer Maturity Model provide a structured, data-driven framework for assessing and improving customer engagement across every stage of the lifecycle. Sway works with leading brands and technology partners across retail, food and beverage, travel, financial services, and telecommunications.