A commissioned study conducted by Forrester Consulting on behalf of Comarch
Loyalty Marketing & Rewards Programs
– Global Market Report 2022
Find out what drives loyalty these days and use this information to improve your customer engagement strategy


Here's what the loyalty market ACTUALLY looks like today...
Based on a commissioned study conducted by Forrester Consulting on behalf of Comarch, this report will present you with a very much realistic overview of the loyalty industry, without making any questionable assumptions and inaccurate predictions.
Thanks to this material, based on real data collected from more than 500 loyalty program decision-makers, you will be able to:
- Improve your loyalty programs by knowing how to identify their weak points and how to address them using the latest technologies
- Find the right loyalty platform vendor for your company by becoming aware of what you should expect from them and their solutions
- Respond to the latest loyalty marketing trends by learning how other companies plan to improve their loyalty programs in the next 5 years
- Get the technical & business support by being aware of what is needed to run large-scale loyalty programs and marketing campaigns
- Explore new business opportunities by discovering other ways how you can engage your customers and gain a competitive advantage

Paula Thomas, Host of the “Let’s Talk Loyalty” Industry Podcast
Loyalty marketing is the most powerful tool I know of to connect you with your customers, and I’m continually impressed with Comarch’s case studies and credentials. This global loyalty market report is an exciting insight on what’s to come in the months and years ahead.”