Webinar: Creating a Top‑Shelf Customer Experience

During our last webinar, we explored the key components of a top-shelf customer experience. This conversation pinpointed what business decision-makers should take into account when building their loyalty program.

As background for the discussion, the group reviewed research and personal business perspectives.

  • A report authored 5 July 2022 by Gartner® analyst Michael Chiu cited a set of Top 10 Customer Experience Metrics based on recent research*
  • Latest research published by Politecnico di Milano on the Omnichannel Customer Experience
  • Quantitative research studies from The Wise Marketer
  • Comarch client success stories.

Guest speakers Ralph Harrington, Group Product Owner of FordPass Rewards at Ford Motor Company, Sara Zagaria, Senior Researcher at Osservatori Digital Innovation, Bill Hanifin, Chief Executive Officer at The Wise Marketer, framed up what it takes to create a stellar customer experience. Christopher Sandstrom, Director of Marketing at Comarch North America, and Katarzyna Kulczycka, Senior Business Strategy Consultant at Comarch also weighed in with their unique perspectives.

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Key topics covered:

  • Omnichannel customer experience
  • Understanding the impacts of a customer-centric approach
  • Building long-term customer loyalty

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