Comarch Wins at the 2026 European Loyalty Awards

So. Many. Wins!

The 2026 European Loyalty Awards were an absolute blast, and seeing the industry’s brightest minds gather in London was nothing short of inspiring. 

• Best Supplier / Vendor Innovation – Europe, for our Multi-Program Architecture
• Loyalty All-Star, for Senior Project Manager Marcin Poczobutt
• Best Overall Customer Experience, for our client Virgin Active.

Two of these have our name on the trophy. The third one belongs entirely to someone else, and it's the one we keep coming back to.

Best Supplier / Vendor Innovation – Europe

The Vendor Innovation award recognized Multi-Program Architecture - the part of our platform that lets a single loyalty program stop being just one program. Coalition structures, tiered structures, points-based structures, all running side by side, without a client having to rebuild anything from scratch to add the next one. It's the kind of work that's easy to overlook because when it's done right, nobody outside the building notices it at all.

Loyalty All Star

Loyalty All-Star went to Marcin Poczobutt, our Senior Project Manager. It's a straightforward category with a less straightforward point behind it: it's easy to give an award to a product. It's harder, and more meaningful, to give one to a person for the work most clients never see — the actual building, testing, and fixing that turns an architecture into a program a client's team can run every day.

Best Overall Customer Experience

Then there's Best Overall Customer Experience, awarded to Virgin Active, running on our platform. Virgin Active didn't win this because they bought good software. They won it because their members feel something real every time they use the program, and a room full of people whose job is judging loyalty programs for a living agreed with them.

It's not the first time, either — Virgin Active also won at the International Loyalty Awards two years running, in 2025 and 2026, for Best Loyalty Initiative in Leisure, Experience & Entertainment. Different award, same pattern: build something people actually feel, and the recognition tends to follow.

Congrats to Marcin, to the team at Virgin Active, and to everyone at Comarch who had a hand in any of this.

If you want to talk through what any of this could look like for your own program, we run in-person Loyalty Circle sessions in a handful of markets — find one near you.