This October Barcelona was the host city for the annual Comarch Loyalty Management Conference. For a few days the capital of Catalonia hosted managers of the largest loyalty programs that have been launched in many industries and who were ready to share their experience with conference delegates.
The morning sessions on the conference's first day featured workshops that presented new products supporting loyalty systems: Comarch Frequent Flyer as well as Comarch Campaign Management. In addition, conference guests learned about future development plans for existing products in the areas of retail and wholesale trade as well as aviation. Featured speakers, including JetBlue Airways and the Żywiec Group (a beer producer belonging to the Heineken group), presented sessions that detailed the challenges associatied with launching as well as re-launching a loyalty program.
A session centered on complex solutions for airports, Comarch Airport Suite, kicked off the second day of the conference. This presentation spurred a discussion about airport loyalty programs. Subjects raised in the sessions that followed involved the creation of effective loyalty strategies for global markets, (BP company) and the search for a company's own market niche through the creation of unique loyalty programs. In addition, case studies from implementations in DIY stores (Leroy Merlin) and fuel stations (Concern Galnaftogaz from Ukraine) were presented. The last session covered the Business Intelligence solution, Comarch Smart Analytics, in JetBlue Airways.
At the end of the conference, closed meetings were held with Customer Advisory Boards, which were created from selected Comarch Customers. CAB members had the opportunity to raise observations and comments regarding system functionalites and future requirements, thus influencing its evolution.