The Complete Loyalty Platform for Enterprise Growth
For brands building a new loyalty strategy or replacing
a legacy system. See how our clients achieve
a 115% boost in customer retention with a unified
marketing engine.
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Who Uses Our Loyalty Platform










From a Cost Center to a Revenue Driver
Your loyalty program should do more than just give away points. It should be a predictable engine for growth. Our clients see tangible returns by turning customer data into measurable profit.
+ 47 %Higher Average Order Value
+ 60 %Increase in transactions
+ 115 %Boost in retention
Predictable Growth at Scale
- Think Globally, Act Locally: Achieve global operational simplicity and rapid market entry by managing all countries, currencies, and business models from one unified platform.
- Scale Without Limits: Confidently expand your program to tens of millions of members on a future-ready, resilient platform engineered to maintain performance and stability at any scale.
- Agility Without IT: Gain unlimited functional agility to independently launch complex earning rules, unique B2B2C models, and new program mechanics without the delays of IT dependency or costly redevelopment.
Turn loyalty into a new growth strategy with one platform🤝
AI-Powered Core
- Predict and prevent churn by identifying early signs of disengagement.
- Automate next-best actions across channels, offers, messages, and rewards, based on live data.
- Discover untapped value by revealing high-potential segments and revenue drivers.
- Optimize ROI with continuous learning that refines campaigns and recommendations over time.
Built for the Modern Customer Experience
- True Omnichannel Recognition: Whether your customers are shopping in-store, via a mobile app, or on your website, they enjoy a seamless, real-time experience with no points lag.
- Hyper-Personalized Rewards: Our AI ensures your members receive offers that actually matter to them, delivered at the exact moment they are most likely to engage.
- Gamified Engagement: Keep consumers coming back with interactive challenges, tier-based milestones, and social sharing features that make loyalty feel like an actual reward.

Loyalty Management
Ready to transform your loyalty program from a cost center into a measurable growth engine?
Go beyond basic rewards to design and launch strategically engaging campaigns that build true emotional loyalty. Leverage advanced functionalities like AI-driven next-best-offers and diverse promotion schemes to elevate your marketing strategy and drive measurable revenue. Our Open API and batch interfaces ensure you can seamlessly integrate this new power into your existing ecosystem, connecting to any third-party software with ease.

Marketing Automation
Are your campaigns failing to engage because you're struggling to deliver personalized communication across all channels?
Create and run marketing campaigns based on past customer behavior. Send time or event-related email, push, and SMS messages to your clients. Receive key recommendations on when and where to deliver your content, and what specific offers and messages will have the greatest impact.

Data Analytics
Are you struggling to prove program ROI because your data is scattered, complex, and fails to deliver actionable insights?
Get our data analytics tools to personalize your offers and promotions, predict future customer interactions, and improve your communication with clients thanks to detailed campaign statistics, various reporting modules, and multi-dimensional customer segmentations.

Omnichannel Marketing Applications
Is your customer engagement suffering because you lack the dedicated frontend applications to connect with members across every touchpoint?
Design, launch, and manage your website and mobile applications to follow the principles of the omnichannel communication strategy. Gain access to a customer care portal, where you can verify and update information on any given program member.

Extra Ingredients
Is your current strategy underperforming because you lack the advanced features to truly engage your customers?
The Comarch Loyalty Marketing Platform offers additional features that will greatly improve your performance:
- Customizable, Gamified Promotions
- Loyalty Fraud Detection
- Mobile App
- And a full suite of enterprise tools built for unlimited functional agility.


Doppelgänger's Customer Loyalty Tailored to Perfection

The Customer Engagement Platform at the service of Galeries Lafayette

How Comarch Helped Kiabi Modernize Loyalty

Comarch Loyalty Marketing Platform for Nedbank

Comarch Loyalty Marketing Platform for KFC France

How CLM Helps ENOC Group Keep The Flame of Loyalty Burning

Vietnam Airlines steers into loyalty with CLM Platform for Travel Edition

We needed a technological partner with scale. When we set out with our business requirements that loyalty was supposed to fulfill, Comarch checked all the boxes."Suryaveer Singh
Head of Loyalty at ENOC
We have built a truly trustful relationship with Comarch and I am pleased to see all local BP branches satisfied with this relationship. The work we have done together has fully satisfied our expectations and by this I mean on a global and local level. Comarch's specialists have huge experience and are always full of innovative ideas on how to make the program even better and more attractive."Oliver Martinet
Marketing Director at BP Europe
Comarch's Customer Loyalty Management IT solution convinced us during a Europe-wide tender with its very high performance and attractive offer. We look forward to working with Comarch on our loyalty program and the associated opportunities to develop BahnBonus more dynamically in the future."Katharina Jendritzky
Project Manager of the CRM implementation project at DB Fernverkehr AG
That is why I feel very confident having Comarch as a major strategic partner on this journey. Together, we pause, analyze, understand the situation, and arrive at the best solution for our customers – something that is essential to positioning our loyalty program and our airline as leaders in our market."Raffael Fappiano Neto Senior Loyalty
Product and Projects Manager, Azul Airlines
Comarch and our company share the same willingness to build a tailor-made solution, from designing our loyalty program to creating iOS and Android Apps completely customized according to our needs. And we have achieved many results."Federico Dezi
E-Commerce & Digital Innovation Manager, Doppelgänger
Comarch has been a true partner not only during the design, build and launch phases of the program, but also throughout the first year as we've made enhancements to both the program and the system that supports it. Their team has worked tirelessly with our internal IT teams to ensure that communication between the two systems is optimized and seamless to our customers, thus enhancing their overall experience and satisfaction with the program."James Stoeppler Asst.
Vice President Brand Marketing, Enterprise Rent-A-Car
We have found Comarch to be a great partner both from a development perspective and a strategic direction perspective. Their ability to ramp up and resource projects and initiatives has been very impressive. We have never had any regrets in choosing Comarch and we look forward to a long and innovative relationship."JetBlue
We augment our tech talent with Comarch. (And) Comarch, they’re the geniuses in the loyalty space and (we) couldn’t have better partners in this journey with us. They bring us new experiences and new opportunities all the time that we can, then again, pass on to our customers. The Ford tech talent combined with the masterminds at Comarch really augmented our rewards program really fast."Beth Leverton
Director of Rewards, Loyalty, and CX at Ford
See These Features in Action
A feature list is one thing. Seeing it solve specific challenges is another.
Get a real feel for our user interface with a walkthrough tailored to your industry, showcasing the tools and workflows most relevant to you.
Why You Can Trust Us
10 billionprocessed loyalty transactions
+ 450 millionmembers of loyalty programs
+ 30 yearsof industry experience
over 90offices in over 33 countries
Validated by



Award-Winning Results
Enterprise-Ready Architecture
In-House & Third-Party Integration
Connect your loyalty program across all channels.
Comarch loyalty platform blends seamlessly with your existing MarTech solutions.
- Connect with hundreds of systems
- Save on dev hours with pre-integrations
- Personalize your program with custom builds
Protect Privacy, Earn Trust
We treat consumer privacy as more than just a legal
obligation—it’s our commitment to ethical data stewardship.
The Comarch Loyalty Marketing Platform was designed to keep data safe and your customers happy.
Leverage built-in GDPR compliance, data anonymization, and consent-based profiling to start personalizing without overstepping.
Grow With Us
Whether you are a global consultancy, a system integrator, or a technology provider, the Comarch Loyalty Partner Program is designed to create shared value. Expand your reach, deliver unmatched value, and shape the future with our world-class engineering.
FAQ
Platform Architecture & Deployment
1. Do you provide support with loyalty strategy and program design, or just the software?
We are your strategic partner from day one. Our in-house team provides end-to-end consulting to ensure your program is built for maximum ROI. This includes:
- Program Design: Crafting the perfect earn-and-burn mechanics, tier structures, and gamification to keep your end-users engaged and loyal.
- Transition & Migration: Expert guidance on moving from a legacy system or launching a brand-new concept without losing customer data.
- Continuous Optimization: Regular audits to refine your strategy based on real-time performance data and market trends.
2. How is the system built, and what principles guide its design?
The platform is designed for scalability and flexibility, giving you the freedom to implement only the modules and features your business needs. It adapts to your processes rather than forcing you to adapt to the system. Every deployment is effectively tailored to your program’s requirements, ensuring it fits your strategy from day one.
3. Is the platform cloud-based (SaaS), on-premise, or a hybrid solution?
We offer total deployment flexibility to match your enterprise IT strategy. You can choose from:
- Comarch Cloud (SaaS): A fully managed, always-on service hosted in Comarch’s 16 secure global data centers.
- External Cloud (Model Cloud): Deployment on your preferred public cloud provider (such as Azure, AWS, or GCP) to align with your existing cloud ecosystem.
- On-Premise & Hybrid: For organizations with strict regulatory or internal infrastructure requirements, we provide full on-site installation or hybrid setups.
Regardless of the model, we handle the complexity so your team can focus on loyalty strategy, not infrastructure.
4. How flexible is the platform for complex business models or multi-brand setups?
The system supports multibrand, multicountry, and multi-currency configurations, allowing you to manage diverse programs from a single platform while respecting local nuances and requirements.
Implementation & Onboarding
5. How long does implementation typically take?
We prioritize speed to market without compromising on quality. A standard implementation can be completed in as little as 3 months, with the timeline scaling upward depending on the specific complexity and integration requirements of your project. Our modular architecture and expert onboarding team ensure you start seeing ROI as quickly as possible.
6. What does the system implementation process look like from start to finish?
Implementation begins with a detailed assessment of your business requirements and program goals. From there, we configure the platform, integrate with your systems, and deploy modules step by step. The process concludes with testing, staff training, and launch, supported by ongoing guidance to ensure everything runs smoothly.
7. How does migrating from an existing loyalty platform differ from launching a new program?
If you’re moving from another platform, our priority is a smooth, low-risk migration. We securely transfer your member data, program rules, and engagement history to ensure business continuity and a seamless member experience.
While a new program starts with strategy design and configuration, a migration focuses on preserving what works, eliminating inefficiencies, and enhancing performance from day one.
8. What support and services are included during implementation?
Our expert team guides you through project planning, configuration, integration, and launch. We provide hands-on assistance, documentation, and best practices to ensure your program operates effectively from day one.
9. What will implementation entail for our team? How much time and effort is required?
The effort depends on your team’s size and involvement. We share responsibilities strategically, providing expert support to minimize internal workload while giving your staff the knowledge to manage the system confidently.
Pricing & Value
10. How is the platform priced, and what factors influence cost?
We know that loyalty programs can be more complex and costly than many companies expect. That's why our pricing isn't a single, one-size-fits-all fee. Instead, we act as consultants to define a realistic solution that meets your expectations without exceeding your budget.
The cost is tailored to your specific needs, based on factors like:
- The modules you select
- Your program's scale and member volume
- The complexity of your integrations
This flexible approach means you get a platform that fits your financial constraints and can be scaled up with fair costs when you are ready to expand.
11. Are there hidden fees or costs for additional modules, users, or integrations?
No. We know that cost-related risk and the fear of hidden or escalating fees are major concerns for IT and leadership teams.
Our process is built to eliminate this risk. We provide clear business requirements alignment and define all costs transparently upfront. Any optional modules or future integrations are clearly communicated, so you can plan your budget with confidence, not uncertainty.
12. How do you ensure vendor-customer compatibility for our business needs?
This is our single most important goal, as many projects fail when initial business goals are not clearly defined.
Our process is designed to guarantee compatibility and prove value from day one. We start by working closely with all your stakeholders (business, IT, and finance) to capture and validate your objectives.
The result is a solution designed not just to work, but to generate direct financial value. We help you build a program that can partially finance itself and evolve beyond a pure cost center, becoming a strategic tool for long-term growth.
Learning & Support
13. How quickly will our team be able to learn and use the platform effectively?
The platform is intuitive and user-friendly, designed for quick adoption. Additionally, MAIA (My AI Assistant) guides users through navigation, campaign setup, and everyday tasks. Our 24/7 multilingual Service Desk is always available to answer questions and provide guidance.
14. What customer service and ongoing support options are available after launch?
Ongoing support includes continuous platform monitoring, technical assistance, and expert consulting. Our team helps optimize campaigns, troubleshoot issues, and advise on program evolution, ensuring your loyalty initiatives continue to drive value over time.
Ready to See How It Fits Your Business? 💯
In a brief, no-obligation strategy call, we'll map our platform's capabilities directly to your specific goals, integration needs, and ROI potential.




We needed a technological partner with scale. When we set out with our business requirements that loyalty was supposed to fulfill, Comarch checked all the boxes."











