Comarch User Group 2026 is Coming! Join Us This May

The Comarch User Group (CUG) 2026 is officially on the horizon! Did you miss our annual flagship event? On May 20–21, we’re bringing together hundreds of global partners, industry titans, and the brightest minds in the game for two days that are less "stale conference" and more "loyalty masterclass."

Everything You Need to Know About CUG 2026

CUG is a cornerstone of the Comarch calendar. This year features 2 days of intensive presentations and workshops divided into 5 specialized knowledge streams: Customer Loyalty, E-Invoicing, Telecommunications, Banking & Insurance, plus a secret guest star appearance. 👀

For the loyalty stream, we’ve curated a lineup that spans the globe, from the bustling markets of Latin America to the high-stakes world of international aviation.

The Vibe Shift

If you think you’ve seen everything loyalty has to offer, CUG 2026 is here to prove you wrong. We’re pulling back the curtain on:

• Retail & Fuel: Strategies for deep personalization in industries where every cent counts.
• The "Un-Traditional" Glow Up: A blueprint for how experiential brands build cult-like followings.
• Airlines & Automotive: Navigating the spectrum from high-frequency travel to the "low-and-slow" cycle of car buying to keep users hooked.
• The ROI Equation: Guest speakers from top consulting firms will help you calibrate your generosity so it actually feeds your bottom line.

The Extra Perks

CUG is the ultimate hub for high-level networking. You'll be in a room with hundreds of partners sharing the "secret sauce" behind their most successful programs.

Most importantly, you’ll experience Spring in Kraków. Between sessions, enjoy our historic home—a city of UNESCO World Heritage sites, lush greenery, and world-class regional cuisine.

This is going to be an absolute blast. We can’t wait to see the room buzzing with new ideas, old friends, and the kind of energy that only happens when the best in the business collide.

It’s the spark your strategy has been waiting for.

Secure your spot now: RSVP for CUG 2026.