Comarch Showcases CX Expertise at the 23rd Edition CX Strategy Summit & Awards in Dubai
Dubai, 11 Feb 2026
We are proud to share the success of our participation in the 23rd Edition CX Strategy Summit & Awards, held on February 11th at the Dusit Thani Dubai. The event proved to be an exceptional platform for engaging with CX leaders and shaping the future of customer engagement in the Middle East.
The summit brought together over 100 high-level executives and decision-makers from leading regional companies. It provided a unique environment to discuss how digital transformation is redefining the relationship between brands and their customers.
Expert Insights and Recognition Our Business Development Director, Latif Sheik, took center stage as a featured speaker. During a key discussion panel, he shared Comarch’s expertise on building effective customer experience strategies and the evolving role of technology in driving loyalty.
The evening also featured an awards ceremony where Latif had the honor of presenting awards to over 12 different organizations. This gesture not only celebrated industry excellence but also strengthened Comarch’s ties with key prospects and market leaders across various sectors.
Key Highlights:
- Strategic Networking: Connected with over 100 key executives and CX practitioners.
- Thought Leadership: Shared deep industry knowledge during expert panel sessions.
- Business Growth: Successfully collected valuable leads to drive future collaborations in the region.
The Comarch team is excited about the new connections made and looks forward to continuing the conversation on how our AI-driven loyalty solutions can transform Customer Experience.



