“Values More and More”: Fintan Connolly on Loyalty Personality Quiz

In 2026, transactional loyalty is weaker than ever. Today’s customers want a brand that mirrors their values, not just one that saves them a few cents. And our latest guest is no exception.

This week, we’re joined by Fintan Connolly, Managing Director of Engage Loyalty. He’s got 6 or 7 programs on his phone, but don't let the professional exterior fool you; his personal taste in loyalty is anything but "corporate."

While most people are hunting for a quick 5% off their next latte, Fintan is playing 4D chess with his points. He’s looking for something he can build, plan, and savor. If your program relies on one-and-done coupons to keep people happy, you might be losing the interest of customers like him.

Fintan is increasingly leaning toward brands that actually stand for something. If a brand’s values don't vibe with his everyday life, all the discounts in the world won’t save the relationship.

So, what type of personality does a loyalty specialist actually have? Why is Fintan ditching paid programs for free ones? And why does a physical experience beat a digital badge every single time?

Find out Fintan’s personality type in the full video below!