Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON
- Published
- 5 min reading
In this episode of Let’s Talk Loyalty & Loyalty TV, Charlie Hills is joined by Polly Jones, Group Head of Digital & Loyalty at ODEON Cinemas Group, to explore how cinema loyalty is evolving in a digital-first, data-driven world.
🎬 Polly is a digital and loyalty leader with a proven track record of delivering successful programmes for brands including ODEON Cinemas Group, E.ON, O2, Virgin Media, Rolls-Royce Motor Cars, Costa, and Dishoom. Across sectors, she has helped brands rethink engagement, personalise experiences, and build loyalty that drives long-term value.
💡 In this conversation, Polly shares highlights and key learnings from the programmes she has worked on, the challenges of building loyalty at scale, and how data and digital innovation are reshaping customer expectations.
📚 Together, they discuss:
- Polly’s favourite books and ideas that influence her thinking on loyalty
- The most important lessons from the programmes she’s helped deliver
- What loyalty looks like today, and how it must evolve to stay relevant
- The future of loyalty at ODEON Cinemas Group, and beyond cinema alone
🎧 Proudly supported by Comarch – empowering smarter, more effective loyalty programs.
