My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection

🎙️ The conversation features Locky Wright, who takes us behind the scenes of the My RYOBI program and how it transforms everyday customers into genuinely loyal brand advocates. From leveraging data and AI-driven recommendations to re-engaging inactive users, he shares how loyalty can deliver tangible, measurable impact. Hosted by Carly Neubauer.

🧩 Rather than chasing perfection from day one, My RYOBI is built on a philosophy of continuous progress. The program focuses on simplicity, actionable insights, and breaking down internal silos to enable smarter decision-making and more relevant customer experiences at scale.

💡 This is a practical look at modern loyalty in action: where data-driven personalisation, organisational alignment, and a test-and-learn mindset come together to create programs that not only engage but continuously evolve and deliver real business value.

🎧 Proudly supported by Comarch – empowering smarter, more effective loyalty programs.