How Landmark Reimagined Loyalty: The Shukran Program Story

In this episode of Let’s Talk Loyalty & Loyalty TV, Lisa Brightwell sits down with Aoun Raza and Emily Ong from Landmark Group to explore how the company has transformed Shukran into one of the GCC’s most successful and influential loyalty programs.

With over 14 million active members, Shukran has become a regional benchmark, offering a seamless earn-and-redeem experience across Landmark’s vast brand portfolio and redefining what customer value looks like in a highly competitive market.

Aoun and Emily share insights into the program’s recent revamp, including how new features, deeper personalization, and a refreshed engagement strategy have strengthened long-term loyalty.
They also discuss the challenges and opportunities of managing a loyalty program at this scale, and what it takes to keep millions of members consistently engaged.

🎧 Proudly supported by Comarch – empowering smarter, more effective loyalty programs.