30 Years of Award-Winning Loyalty Leadership in Health & Beauty Retail
- Published
- 5 min reading
In this episode of Let’s Talk Loyalty & Loyalty TV, Amanda Cromhout sits down with Dr Melanie Van Rooy to explore what it truly takes to run a loyalty programme that has delighted nearly 13 million active members for over three decades.
💡 As the force behind Clicks ClubCard - South Africa’s most used loyalty programme - Dr Van Rooy shares insights into how the brand continues to deliver exceptional customer value, maintain a remarkable 90% redemption rate, and drive an impressive 84% of total sales for Clicks, its mother brand.
With ClubCard recently winning three awards at the South African Loyalty Awards, including Team of the Year, this conversation uncovers the strategies, foundations, and innovations behind one of the industry’s most enduring success stories.
🎧 Proudly supported by Comarch: empowering smarter, more effective loyalty programs.
