Since the early childhood of aviation, airports have been sole brokers between air carriers and airline clients. However, today’s emergence of regional airports and the consolidation of airline groups have resulted in the competition between airports in the battle for air carriers.

In this competitive battle between airports, CRM initiatives can be employed to deliver new channels of communication with airline passengers as well as gather valuable data about them. The whitepaper presents targeted marketing communication, airport loyalty programs and mobile applications as the CRM tools.

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