Prudential Vietnam decided to implement a new campaign management platform delivered by Comarch, an international IT vendor. The company realized that nowadays customers are more informed, more demanding and expect experiences in real time and on the channels they prefer. Only well targeted offers and messages delivered at a relevant time and place can generate real return on marketing investments. Achieving these goals is only possible by adopting powerful IT automation tools.

Established in London in 1848, Prudential is one of the world’s leading retail financial service groups providing life insurance, financial services and asset management products. The company has over 24 million customers worldwide and £509 billion of funds under management. Now Prudential has operations in 14 Asian countries that comprise of Malaysia, Singapore, Hong Kong, Thailand, Indonesia, Cambodia, the Philippines, India, Taiwan, Vietnam, China, Japan, Korea and UAE. Prudential takes care of their customers and wants to provide only relevant information in their marketing activities, and this is where Comarch comes in. 

The schedule for our project is quite tight. Before the project started we were analyzing different options and vendors. Comarch won this contract by delivering the best value. During our initial meetings Comarch’s consultants proved their professionalism, knowledge and experience. Now we can be sure that they are doing their best to deliver a modern and flexible solution, tailored to our needs. Also the international experience of Comarch works to our benefit – explains Mr. Dao Thanh TU, CIO  at Prudential Vietnam Assurance Private Ltd.– explains Mr. Dao Thanh TU, CIO at Prudential Vietnam Assurance Private Ltd.

Comarch Campaign Management was created to help marketers easily define and manage marketing campaigns (both singlechannel and complex multichannel designs) and deliver the right message to the right audience over the right channel. The solution streamlines integration and automation of marketing activities in order to launch campaigns faster and increase revenue, as well as business performance.

Comarch was present in Vietnam before. We started with a modest but innovative loyalty consulting project for Vingroup. However within the first year of operations, we established business relationships with important clients – Prudential being one of them. Now the contract of our campaign management tool has been signed, but this is not the end. Our new solution, Comarch ECM Customer Care, combines the advantages of enterprise content management and customer relation management tools – which is another product that can be implemented soon  – says Jan Svorobovic, Sales Director at Comarch Malaysia Sdn. Bhd.

Prudential Vietnam

Being one of the leading life insurers, Prudential Vietnam is privileged to provide insurance services to millions of Vietnamese people via our nationwide network of over 300 customer service centers, branch offices, general agencies and business partner offices. Prudential Vietnam has the largest market share in the life insurance market with a wide range of products. In addition to the achievements in the life insurance sector, Eastspring Investments Fund Management Company – established in June 2005 – and Prudential Vietnam Finance Company (PRU-Finance) - established in October 2007- are privileged to provide a variety of financial solutions to serve the various needs of our Vietnamese customers.


Comarch has over twenty years of experience in designing, implementing and integrating state-of-the art IT solutions. The most important aspect offered to the largest enterprises is a comprehensive suite of IT solutions and professional services, which can help to build and manage loyalty programs, create rich consumer experiences and personalized interactions across multiple touch points, automate marketing processes and, finally, boost profits. Comarch has multi-industry experience, gained through work with over eighty clients, including FMCG companies, telecoms, financial institutions, travel companies and many more, such as JetBlue Airways, Heathrow Airport and BP.

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