Here to open this year’s #loyaltyexperts series is Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant gratification and how it’s different from constant gratification, but she so reveals why today’s loyalty program members feel like they need to have a choice about how they will be rewarded for their engagement. Enjoy the video, and keep an eye out for more such content!

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