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Loyalty Management & Customer Experience
Latest materials
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09 Oct 2026
Paula Chellew on Hyper-Personalization & AI | Loyalty Personality QuizHyper-personalization or rock-solid reliability: which one actually keeps a loyalty program alive? Paula Chellew, IT Solution Manager at Copa Airlines, spends her days keeping an airline's systems running, so she has a view.
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08 Oct 2026
Winning Loyalty in Mexico is an Operational Problem, Not an Emotional OneAccording to The Wise Marketer’s research sponsored by Comarch Loyalty, over 59% of active loyalty participants in Mexico operate with a strictly monetary mindset, and 82% stand ready to switch to a competitor for a better incentive.
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16 Sep 2026
AI Loyalty Without the Friction: How AI Unbundles the Enterprise PlatformWhy the most capable loyalty platforms are being called “heavy” and how AI settles the argument for good.
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