Vietnam Airlines (VNA) Chooses Comarch Loyalty Management for Travel

We are thrilled to announce that Vietnam Airlines (VNA), the flag airline of Vietnam and the primary carrier in South East Asia, chose Comarch as its new customer loyalty software provider!

Since May 2021, VNA has been using the For Travel Edition of Comarch Loyalty Management (CLM 5) – a modern platform that enables you to build and run immersive loyalty programs and create personalized product offers & promotions – to redesign and improve its frequent flyer program called “Lotusmiles,” which now has over 3 million members (and counting).

VNA was looking for a loyalty software vendor with many years of experience in carrying out large-scale loyalty projects for various airlines and travel companies. The goal was to find not only a vendor but also a business partner that could help the company bring innovation and value at every stage of customer interaction. So, after conducting a detailed loyalty market analysis, Vietnam Airlines decided to partner up with Comarch.

Comarch Loyalty Management (voted Best Supplier Innovation at last year’s Loyalty & Awards 2020 in Vancouver, BC) is fully integrated with the loyalty programs of 20 other members of the SkyTeam alliance.

We are happy and excited that we’re involved in the process of refining the already awe-inspiring ‘Lotusmiles’ program. This is the kind of project that brings business and technological innovation together, making both of our companies reach new levels of growth and success.” says Piotr Kozłowski, Vice President of Consulting, Airline/Travel Loyalty at Comarch.

 If you want to learn more about Comarch Loyalty Management for Travel, go here.

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