The Future of Fashion Retail 2023 – Comarch and The Loyalty People Report is Here

There are industries where the correlation between a brand’s success and customer loyalty is exceptionally strong. Fashion retail is one of them. And, with the lingering impacts of the Covid-19 pandemic, the growth of fast fashion, and an increasing awareness of societal and environmental issues, maintaining a solid base of loyal clients in the clothing industry can be harder than ever.

That’s why Comarch and The Loyalty People have prepared a sector-specific report with insights for 2023. Our white paper on boosting loyalty in fashion covers current market trends like sustainability, changes in customer behavior, and tips to meet their ever-growing expectations. Together with the Loyalty People, we dive into the contemporary fashion retail landscape and give you practical solutions to conquer it. Thanks to our six-step checklist, you’ll be able to understand your clients better and start building stronger and more meaningful relations with them. 

The Fashion Loyalty Report is brought to you by Comarch’s Marlena Półrola – Senior Loyalty Consultant with over nine years of MarTech experience – and Louise Hutchins, CX expert at The Loyalty People. It is the second installment of our six-part series on how to drive customer engagement and profitable growth in different industries. Each paper focuses on the dynamics and issues of one of the following sectors: retail, fashion, hospitality, airline, fuel retail, and luxury. All of them provide analysis, insights, and solutions to boost loyalty delivered by experts in respective fields.

The fashion industry is constantly changing – not just because of clothing trends. To keep up with the new directions and challenges, download our Fashion Loyalty Report. It’s available for free. 

Click here to get your copy

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