What do the best loyalty programs do differently? We believe that they elevate customer experiences and build long-lasting, emotional bonds.

This year, Comarch Loyalty clients have taken center stage at the European Loyalty Awards, proving what happens when bold strategy meets cutting-edge technology.

Public voting for the European Loyalty Program of the Year is officially open, and you have just 14 days left to weigh in on who is driving true customer retention.

👉 Cast Your Vote Here: European Loyalty Awards Public Voting

Meet Our Finalists & Nominated Categories

Kiabi (En Famille)

Modernizing retail loyalty across multiple international markets while preserving a human touch.

  • Best Overall Customer Experience
  • Best Retail Loyalty Program of the Year – Non-Food
  • European Loyalty Program of the Year (Public Vote)


Groupe ADP (Extime Rewards)

Rewriting the airport journey by turning traditional travel points into an elevated, personalized passenger experience.

  • Best Loyalty Initiative within Travel, Leisure, Experience & Entertainment
  • Best Overall Customer Experience
  • European Loyalty Program of the Year (Public Vote)


Doppelgänger Roma (Doppelgänger Club)

Relentlessly innovating in fashion retail and building incredible long-term engagement.

  • Best European Long-Term Loyalty Program
  • Best Overall Customer Experience
  • Best Retail Loyalty Program of the Year – Non-Food
  • European Loyalty Program of the Year (Public Vote)


Clarins (Club Clarins)

Delivering one unified brand vision across 20 individual markets without losing local relevance.

  • Best Retail Loyalty Program of the Year Europe – Non-Food
  • European Loyalty Program of the Year (Public Vote)


Virgin Active (Virgin Active Rewards)

Transforming wellness loyalty from a standard coupon scheme into a vibrant community third space.

  • Best Loyalty Initiative within Travel, Leisure, Experience & Entertainment
  • Best Overall Customer Experience
  • European Loyalty Program of the Year (Public Vote)

The Clock is Ticking!

Voting closes on August 25. Show your support for the teams defining the future of loyalty!

🗳️ Vote for Kiabi, ADP, Doppelgänger, Clarins, or Virgin Active today!

 


Supported by AI. Inspired by industry-defining loyalty strategy.

 

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