Comarch is not only a sponsor but also a presenter at Loyalty World USA 2011, which will be held between the 17th and 20th of October in Las Vegas, NV, USA. The conference, organized by Terrapin, is the leading loyalty B2B meeting for marketing professionals in the retail, travel, entertainment and banking industries. This is the first time the event takes place the United States as the success of the European edition convinced organizers to bring it to North America.

The goal of the conference is to help participants understand the elements that go into designing a successful customer management strategy. The topics that will be discussed include: identification of the most profitable customers, best practices for keeping customers loyal, the question of loyalty programs actuality, pricing strategies and blogging. However, the conference is not only about the strategy but also technology that enables implementing all the newest ideas.

Comarch will share its knowledge of analytical tools which play a crucial role in identification of most profitable and loyal clients. Marcin Kosciak, Comarch’s VP of Enterprise Marketing Management, in his presentation titled "Don't ask what analytics can do for you, but what you can do for the analytics" will talk about the need for customer analytics and the elements that make it the most advantageous investment. Marcin will also give various case study examples.

Comarch’s presence at one of the most important loyalty conferences confirms our strong position in the industry. For many years Comarch has been taking an active part in shaping trends in loyalty programs and creating tools that support marketing activities and affect the shape of the global market.


Comarch is a world leading provider of IT solutions, which enables running effective and unique loyalty programs of varying scales. We offer a future-oriented suite of marketing applications under the Comarch Enterprise Marketing Management banner. This comprehensive platform supports a full scope of marketing activities: from strategic planning, comprehensive management of loyalty programs, customer data analysis, to multi-channel marketing campaign execution.

Comarch Loyalty Management, a CEMM application, is ranked as one of the most advanced loyalty systems in the world, serving many industries such as: Retail & CPG, Gas Stations, Pharmacies, Airlines, Telecommunications and Banking. Our fully customizable solution has been implemented in more than 30 customers in Europe and the United States.

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