Comarch, a global powerhouse delivering advanced IT systems and services for business automation, is pleased to announce that it has been included by Forrester, one of the leading research and advisory companies in the world, in a February 2019 report on B2B Customer Engagement Marketing (CEM) solutions providers.
Having analyzed over twenty different vendors in terms of size, performance, and post-sale marketing focus, Forrester recognized Comarch, included in the Large Vendors category, in the primary functionality segment of advocate-nurturing which included functionalities such as Customer Loyalty, Gamification, and Customer Recognition/Rewards. We feel proud to be listed among the identified vendors in this market.
Apart from giving an extensive overview of the current CEM landscape, the report also offers professional advice on how to choose the right technology provider and which practices should B2B marketers implement in order to become more successful.
“Comarch’s presence in the Forrester report is, in our opinion, a strong proof that not only do we provide effective solutions for B2C marketers but we also meet the needs and requirements of companies who want to build successful B2B customer engagement programs.” – said Radoslaw Zep, Product Manager Loyalty & Marketing solutions at Comarch.
If you want to review this report in detail, you can find it available to Forrester subscribers or for purchase at Forrester’s official website. Entitled “Now Tech: B2B Customer Engagement Marketing, Q1 2019”, this is must-read material for all interested in modern loyalty solutions.
Comarch delivers a wide range of advanced IT systems and services that help marketers build and manage their dynamic B2B programs, create effective business strategies, and significantly increase brand awareness.
Our portfolio dedicated to B2B Customer Engagement Marketing includes:
- Comarch Loyalty Management – a robust system for managing loyalty programs (Corporate/SME)
- Comarch Customer Engagement – a powerful gamification solution for engaging business partners
- Comarch BI – an effective reporting and analytics tool
- Managed Services – strategy consulting; to help our clients create concepts or reshape/redesign their B2B programs; program management services, analytical services
Read our FREE White Paper and learn about our unique approach to implementing B2B loyalty and engagement programs that our clients adopted in order to build their successful business strategies.