Fuel retail is a unique sector where customers spend money on an intangible product they don’t necessary enjoy consuming, yet they continuously need to purchase it. This underscores the importance of loyalty in fuel retail. Successful brands have employed the right strategies to engage customers, build a solid client base, and enhance overall customer value.
To learn how this is achieved, you can find the answers in the latest Fuel Retail Loyalty Report for 2023, a collaboration between Comarch and The Loyalty People. This comprehensive report provides sector-specific insights, offering an overview of the significance of fuel value, the influence of convenience, and the trends shaping the future of fuel retail.
Steve Grout, Senior Associate Partner at The Loyalty People, and Sami Nachawati, Consulting Director at Comarch, bring you this report. With a combined experience of over 30 years working with the fuel industry, the authors share insights on improving customer value, establishing emotional connections with customers, discussing emerging trends, and providing examples of tactics employed by major fuel brands.
As the fuel industry evolves, so does customer engagement with retailers. If you want to delve deeper into loyalty within the fuel industry and gain insight into potential future developments, click the button below and discover our latest report.
So far, we have released five reports focusing on the dynamics of various sectors, including retail, fashion, hospitality, airline, and now fuel retail. Also, be sure to anticipate the last part of the series, a white paper covering the luxury sector, which provides analysis and practical solutions proposed by experienced specialists. The final document will unlock valuable knowledge necessary for a deeper understanding of clients and the establishment of stronger relationships.