The commencement of Comarch’s cooperation with Turkish Airlines

For Comarch’s loyalty experts there is nothing more exciting than an ambitious project like the opportunity to work on improving the loyalty programme of Turkish Airlines. This acclaimed air carrier has been repeatedly awarded with the coveted Skytrax World Airline Award based on travellers’ surveys, in many prestigious categories including Europe’s Best Airline.


Our company was selected as the IT provider and advisor in a process of upgrading their existing frequent flying “Miles and Smiles” system. We will work together to arrange this already successful programme to be even more inviting to the present-day passengers and to exceed their expectations by granting access to an extensive network of attractive affiliates all over the world.

Amazing opportunity

Taking into the consideration the massive scale of this endeavour as Turkish Airlines have at their disposal flights to over 260 destinations with fleet over 280 aircrafts and last year it carried over 54,7 million passengers – we perceive it as a tremendous challenge and excellent moment to demonstrate our high-class quality services. We assure that our competent team is committed to do everything that is in its power to bring all of its in-depth knowledge and broad experience to present Turkish Airlines with a new and exquisite edition of their “Miles and Smiles” programme.

Worthwhile modification

The core of the transformation operations will consist of the groundbreaking step of migrating 5.5 million members of the previous programme into the Comarch Loyalty Management. Enriched with our versatile and innovative approach, the solution will provide easily adaptable functionalities created for convenient customer data administration and will serve as a source of applicable customer knowledge. Strategically used, it will make an excellent progress in the direction of more compatible and appealing loyalty proposition.

Splendid outlook

We are honoured to be a part of this journey and we are convinced that our cutting-edge technology and consolidated effort will create the perfect foundation for further expansion and success of Turkish Airlines on both local and global markets and will additionally reaffirm their position as an acknowledged air carrier.

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