As an ambitious and goal-oriented company, Comarch certainly values major challenges. Therefore, we are elated to announce that our US subsidiary company – Comarch Pointshub Inc. became a major shareholder of one of the leading frequent flyer loyalty coalition networks in the USA -Thanks Again LLC, keeping 42,5% of the equity. This strategic arrangement is a result of a well informed decision based on a promising prospect of growth within the airline and airport business worldwide. The investment opportunity developed from the previous cooperation with Thanks Again as a client of Comarch Loyalty Management.
Tightening the cooperation with Thanks Again will accelerate progression of our travel industry loyalty expertise and contribute to building even more innovative IT solutions. It will also enable further expansion into the North and South American markets. Additionally, this acquisition automatically broadens our main domain adding to the reputation of software expert and consulting specialist. Now Comarch in cooperation with Thanks Again will be able to provide full loyalty service approach to travel businesses all over the world.
In the wider perspective, this newly expanded scope not only reveals a terrific opportunity to gain a new experience that can be a foundation to enhance our offer, but also conjoins Comarch with the database of Thanks Again loyalty program members and over 150 US airports who are Thanks Again partners. We want to develop and grow these relationships.
Beforehand, as an IT system and services provider, we had the pleasure to participate in the exciting process of reshaping the Thanks Again loyalty proposition for frequent flyers. The key value proposition of this coalition rewards program is that members collect miles or points automatically towards their chosen rewards program by shopping at coalition partners using any Visa, MasterCard or American Express credit or debit card registered within the program.
Thanks Again is powered by our state-of-the-art technology, with variety of advanced accrual rules, customer engagement mechanisms coupled with targeted communication, tailored offers and proximity marketing tools. Moreover, it provides a direct integration with global card issuers and guarantees smooth incorporation of the new partners and effortless international extension of the program.
We firmly believe that Thanks Again global reach, which encompasses 150 airports and affiliates in North America, Latin America and the Caribbean, will strongly reinforce Comarch’s position in the global loyalty management sector.