Today, we live in a volatile world where prices keep on rising and families have to deal with a shrinking wallet. What is the impact of a smaller household budget on a consumer’s relationship with a brand? And do customers build stronger relations with their preferred brands when times get tough? We were eager to find out!
This year’s results were carefully analyzed by VOLT District, a professional market research agency, and ourselves as well as our partner experts who included tips and recommendations on how to deal with this new reality and continue on getting good business results.