Vietnam Airlines wins at The Loyalty & Engagement Awards 2024

We’re thrilled to congratulate our client, Vietnam Airlines, on their recent win at The Loyalty & Engagement Awards 2024! Their innovative frequent flyer program, Lotusmiles, soared to victory in the "Best Loyalty Strategy – Entertainment & Media" category.

This prestigious award recognizes Vietnam Airlines' commitment to creating a truly engaging loyalty experience for its members. This year, the Lotusmiles program also garnered nominations in two additional categories: "Best Use of Corporate Social Responsibility" and "Best Card-Based Loyalty Programme."

As a leading provider of loyalty management solutions, Comarch is proud to support Vietnam Airlines' success. We offer a comprehensive suite of loyalty management technology and ongoing support, empowering our clients to design and execute award-winning programs. This win proves the power of a strong loyalty strategy combined with cutting-edge technology.

About The Loyalty & Engagement Awards

The Loyalty & Engagement Awards is an annual event that recognizes excellence in customer loyalty programs across Asia. The awards feature 48 categories that span various aspects of loyalty programs, including strategy, execution, and customer engagement.

Notably, the 2024 edition introduced new categories to acknowledge the growing importance of technology in loyalty programs, such as Best Use of Artificial Intelligence and Best Customer Retention Strategy.

Congratulations once again to Vietnam Airlines! We look forward to their continued growth and success in the loyalty program space.


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