International Loyalty Awards 2024: Comarch’s Clients with 16 Nominations

ILA has officially released a list of this year’s nominees. Comarch is proud to share that our loyalty clients garnered as many as 16 nominations.

International Loyalty Awards is an annual contest that honors the most innovative and effective solutions in the world of loyalty programs. Each year, a distinguished panel of over 25 loyalty experts evaluates top initiatives in 17 categories, including Best Use of Technology, Best Customer Experience, and Best Use of Gamification to Enhance Loyalty. 

With their extensive experience in loyalty, the jury chooses projects that capture the elusive dynamics of loyalty success best across industries such as travel, finance, leisure, and retail. 

This year, ILA celebrates its 12th edition, and to mark that occasion, the awards expanded their list of categories to include the Public Vote. For the first time ever, the International Loyalty Community will have the opportunity to pick its favorite loyalty initiative. From March 1st to March 31st, everyone can sign up and vote for the loyalty program that impressed them the most.

We’re very proud to share that in 2024, Comarch-powered initiatives, as well as Comarch clients standalone, have garnered an astounding 16 nominations in many different categories. If you want to support us, give your “Public Vote” to one of them!

The full list of nominated Comarch clients: 

Saudia Airlines AlFursan Saudia Airlines with Comarch:

  • Loyalty Re-Defined
  • Best Loyalty Program Marketing Campaign including Best Use of Communications
  • Best Loyalty Initiative within Travel

Etihad Airways – Etihad Guest with Comarch 

  • Best Use of Technology
  • Best Loyalty Initiative within Leisure, Experience & Entertainment

YPF S.A. – YPF ServiClub with Comarch 

  • Best Loyalty Industry Innovation

Alshaya – Aura with Comarch 

  • Best Loyalty Program – Food Retail & Non-Food Retail
  • Best Loyalty Launch or Initiative of 2024

Azul Brazilian Airlines – TudoAzul Loyalty Program with Comarch

  • Best Loyalty Initiative within Travel
  • Loyalty Initiative within Leisure, Experience & Entertainment

Vietnam Airlines – Lotusmiles with Comarch 

  • Best Loyalty Initiative within Leisure, Experience & Entertainment
  • Best Social (CSR) Initiative Linked to Loyalty

ADNOC Distribution – ADNOC Rewards 

  • Best Eco-Loyalty Initiative
  • Best Loyalty Launch or Initiative of 2024

YesRewards by ENOC – Yes CBD Credit Card 

  • Best Loyalty/Benefits in a Financial Product

Old Mutual – Old Mutual Rewards 

  • Best Short-Term Loyalty Initiative


The official International Loyalty Awards gala will take place in Dubai in April 2024.

Congratulations to all the nominees! We highly encourage members of the loyalty community to support Comarch’s endeavors in the loyalty programs landscape and give their vote to one of our nominated clients.

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