Return On Marketing Investment (ROMI) calculations for marketing campaigns can be complex. There may be many variables on both the profit side and the investment (cost) side. Understanding this concept is essential if you need to produce the best possible results with marketing investments.

The main point is to use the right tools to automate and thus reduce the costs of marketing campaigns and solutions that enable the selection of the most relevant target group, analysis, control expenditure and estimating investment effects.

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