Comarch will sponsor one of the most important travel industry conferences, Mega Event. Besides sponsoring the event, over 300 participants will get a chance to listen to Comarch’s co-presentation with one of its client, LOT Polish Airlines. The presentation will take place on Nov. 29th at 11:20AM in Miami, FL, USA.

Comarch’s and LOT’s presentation, entitled “Look who’s buying, not who’s flying” will discuss the airlines’ approach to business travelers and partners and its technological implementations. LOT’s representative will explain the reasons behind the choice to create a loyalty program that would reward ticket buyers rather than travelers. Comarch’s representative, Marcin Kosciak, VP of Enterprise Marketing Management, will talk about how to create a loyalty program that fully rewards ticket buyers. Marcin Kosciak will provide insight on the technology behind the program and issues that airlines should consider when developing a loyalty strategy which encompasses more than just travelers..

Comarch is a leading provider of systems for the transport and tourism industries in the world. It offers a software package under Comarch Travel CRM, which provides IT support for initiatives in customer relationship marketing. As a part of the Comarch Loyalty Management package it is classified as one of the most advanced loyalty schemes in the world, with editions serving not only transport companies but also the retail & FMCG, fuel, pharmaceutical, aviation, telecommunications industries, healthcare and banking sector. The system has been implemented in more than 30 customers in Europe and the United States.

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