The forum will take place on June 3rd 2014 in the Espacio Riesco Center, Santiago.   Beyond analyzing the data of a customer, one of the primary challenges of marketing is to build and develop the necessary insight into a client-base in order to cultivate the development of a brand.     The Relational Marketing and CRM Forum will explore topics including

  • The measurement of market forces in order to understand the incentives and expectations of the customer
  • Generating the most rewarding and unique experiences
  • An empirical overview and exploration of creating customer value through personalization
  •  And many more

Comarch will have Jorge Uribe, CRM & Marketing Director, Comarch Latin America, share his expertise by delivering a presentation: Limitless Points of Interaction: Heathrow Airport, A story of how to maximize customer engagement and ensure world-class customer service

More information at conference website.

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