The forum will take place on June 3rd 2014 in the Espacio Riesco Center, Santiago. Beyond analyzing the data of a customer, one of the primary challenges of marketing is to build and develop the necessary insight into a client-base in order to cultivate the development of a brand. The Relational Marketing and CRM Forum will explore topics including
- The measurement of market forces in order to understand the incentives and expectations of the customer
- Generating the most rewarding and unique experiences
- An empirical overview and exploration of creating customer value through personalization
- And many more
Comarch will have Jorge Uribe, CRM & Marketing Director, Comarch Latin America, share his expertise by delivering a presentation: Limitless Points of Interaction: Heathrow Airport, A story of how to maximize customer engagement and ensure world-class customer service.
More information at conference website.