Comarch is pleased to announce its participation and sponsorship of the Airline Information FFP Spring Event 2013 on April 24-26 at the Hilton McClean Tyson Corner Hotel in Washington, DC.
FFP Event is a fantastic airline and travel industry celebration focused on customer loyalty issues and innovations. Every year it brings together industry experts to share their insights to help customer focused companies better serve their customers.
Marcin Kosciak, Vice President, CRM & Loyalty at Comarch, was invited to take part in a panel discussion entitled Loyalty Innovation – is it good or bad for customer experience?. New features and benefits of loyalty program are typically seen as being positive but the change can be difficult for customers. The panelists will debate the best ways of managing how increasingly sophisticated programs deliver value to the program, as well as to its members.