Chicago IL, September 16, 2013 – Comarch Inc., a global leader in the loyalty technology market, is proud to announce the commencement of working with Rogers Communications to deliver the Comarch Loyalty Management (CLM) solution for the company’s new customer loyalty program, Rogers First Rewards. The program was launched earlier this summer in a few select regions in Ontario and Alberta and will continue to be rolled out across Canada throughout the remainder of 2013.

Rogers designed the Rogers First Rewards program to thank customers for their business, awarding points for every dollar spent on eligible Rogers purchases. Rogers First Rewards points can be redeemed for a growing list of Rogers products and services. The program doesn’t require membership cards, and most customers are enrolled automatically when it becomes available in their area. There are no blackout dates or fees, and points can be easily redeemed online for exciting wireless and cable rewards, depending on the region.

- We are very happy to be working with Rogers Communications on their new loyalty program. It will strengthen the company’s relationship with their customers and provide more value and benefits to the program members - said Darius Ner, VP of Comarch Canada - The Comarch Loyalty Solution (CLM) is a world-class system that offers great customizable features, scalability and delivers more innovation to the loyalty industry.

The CLM solution offers the backend technology that powers Rogers First Rewards. With a comprehensive suite of loyalty marketing tools, such as targeted promotions based on individual customer involvement in the program, the solution delivers a unique customer experience. Additionally, Comarch Loyalty Management processes all the loyalty transactions, assesses the value of members over time and manages a wide-ranging rewards catalogue. The system is easy to use, offers a simple interface for business users and unlimited possibilities in designing promotions and rewards for program members.

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About Comarch: Comarch is a leading provider of loyalty systems for the telecommunication, retail, finance and travel industries. Comarch’s flagship IT solution is Comarch Loyalty Management (CLM) - a flexible IT system that facilitates the secure and effective management of loyalty programs. The company has its headquarters in Krakow, Poland and currently employs nearly 4000 employees in 23 countries, and is registered on the Warsaw Stock Exchange (WSE).

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