The conference will take place 14th of November in Stockholm, Sweden. Comarch is a Platinum Sponsor of the event.
At the conference Joanna Gawęda, Consulting Director, Comarch will give a presentation entitled ‘Digital trends in customer loyalty : reinventing your marketing tactics in an electronic age'.
This inspirational speech analyzes why retention programs are still so challenging, even now when theory on loyalty strategies is known better than ever and marketers have more tools and more data.
Real-time marketing, event-triggered points & discounts promotions, personalized rewarding, online cross/upselling individual offers, big data, gamification, data & text mining. New opportunities but also new challenges. Indeed, digital, omnichannel marketplace requires new marketing techniques to develop strong CVP (customer value proposition) for the AO (always online) generation. How not to get lost?