We are pleased to inform you that Comarch has been included in the recent “Now Tech: Loyalty Marketing, Q4 2020” report by Forrester, one of the world’s leading market research companies that shares insight and advice on the current and potential impact of technology with its clients and the public. The report, as its title suggests, provides an overview of a diverse set of vendors in the Loyalty Marketing speace.
In this publication, Forrester names 41 vendors that vary by size, location, technological capabilities, and market focus. Being a global provider of software-defined loyalty management products and services, Comarch has been placed among mid-size vendors ($25 million to $75 million in revenue) and in the hybrid loyalty provider functionality segment.
The report can be seen as a summary of the existing and upcoming customer engagement strategies, discussing what today’s companies are (or should) be looking for in modern loyalty management solutions. Moreover, it reveals why one’s collaboration with a loyalty marketing technology provider is never limited to just loyalty programs.
If you want to learn more about how to build a future-proof customer loyalty strategy, then this report is a must-read for you. The report is available to subscribers of Forrester or for purchase HERE.