Comarch has been featured in the latest Forrester research: “Vendor Landscape: Real-Time Interaction Management. Contextual Marketing Demands Real-Time Unification.” as a leading vendor of customer loyalty solutions in which address interactions across the customer life cycle to drive engagement and retention.
In the report, Forrester points out Real-time interaction management (RTIM) as a top enterprise marketing technology trend to watch during the next five years. This research outlines the RTIM market and helps B2C marketers recognize vendor options based on their specific requirements.
Comarch enterprise marketing software portfolio covers RTIM features and offers a selection of tools: cross-channel campaign management, loyalty management, advanced customer analytics, location-based services, engagement solutions which are equipped with personalization, event-triggered communications, proximity-based offers created by Beacons.