Comarch became Gold Sponsor of the Loyalty World 2011 Conference, which will be held between the 14th-17th of November 2011 in London. This is the world's leading loyalty conference for marketing professionals seeking to maximize customer retention, CRM and customer experience. This strategic four day conference and technology showcase exhibition will feature senior marketers from leading organizations from across the globe, who will be case studying loyalty innovation and excellence. This year is already the ninth edition of this event.
As Gold Sponsor, Comarch will actively participate in the “Brand building CRM” panel Tuesday, November the 15th. Comarch’s expert Bartosz Demczuk – Consulting Director of Loyalty & Marketing solutions, will lead a workshop, entitled “Examining new technologies to manage your CRM strategy”. The main objective of this workshop is to present technical solutions that will help companies interact with their customers and personalise communication. Participants will learn i.e. to identify which technologies offer long-term value and ‘relevance’, in which systems and capabilities should they be investing in the area of loyalty programs.
Our presence at one of the most important loyalty conferences confirms our strong position in the industry. For many years Comarch has been taking an active part in shaping trends in loyalty programs and creating tools that support marketing activities and affect the shape of the global market.
Comarch is a world leading provider of IT solutions, which enables running effective and unique loyalty programs at different scales. We offer a future-oriented suite of marketing applications under Comarch Enterprise Marketing Management. This comprehensive platform supports a full scope of marketing activities: from strategic planning, comprehensive management of loyalty programs, customer data analysis, to multi-channel marketing campaigns execution.
Comarch Loyalty Management, a CEMM platform application, is ranked as one of the most advanced loyalty systems in the world, serving many industries such as: retail & FMCG, petrol stations, pharmacy chains, airlines, telecommunications operators and the banking sector. Our fully customized solution has been implemented in more than 30 customers in Europe and the United States.