The case study presents details of the implementation of Comarch Loyalty Management for Car Rentals for Enterprise Rent-A-Car. The company is an internationally recognized car rental company founded in 1957 and is owned and operated by St. Louis-based Enterprise Holdings. The rental fleet consists of more than 120 different makes and models.
In 2011, Enterprise Rent-A-Car decided to re-launch its Enterprise Plus loyalty program. The scheme allows members to earn points for qualifying rentals in the U.S., Canada and Puerto Rico. Points can be redeemed anytime for free rental days on any vehicle throughout the company’s network. There are no blackout dates, and the collected points do not expire as long as program members make a qualifying rental at least once every two years. Three elite tiers – Silver, Gold or Platinum – can be reached.
Enterprise Rent-A-Car decided to purchase the Comarch Loyalty Management for Car Rentals system in order to re-launch its loyalty program. The system is an industry-tailored version of the Comarch Loyalty Management for Airlines system, thus it is able to provide car-rental corporations with an expanded set of functionalities already in use in Frequent Flyer Programs.
Learn more by reading the case study. Get to know Comarch Car Rental Suite by visiting our webpage. Contact us to view loyalty projects we have undertaken in the travel industry and to request a live demo show of our systems.