The Forecourt Changed. Did Your Loyalty Program?

Comarch Loyalty is sponsoring forecourttech '26. Dominika Pietrzyk (Sales Director), Sami Nachawati (Consulting Director), and  Nicolas Megias (Sales Director) will be there October 14-15 at the Asia Gardens Hotel in Alicante, and Sami's on stage with a question most fuel retailers have stopped asking out loud: the forecourt clearly changed. Did the loyalty program change with it?

What forecourttech '26 is

forecourttech '26 is a two-day convention for the fuel and convenience retail sector, built to put retail operators in the same room as the technology providers serving them, with a conference program, pre-scheduled retailer-vendor meetings, and backing from industry bodies including CONEXXUS, IFSF, NACS, Mobility Plaza, and The Convenience Store Association.

Dominika explains why we're there:

"Our sponsorship of forecourttech'26 reflects Comarch Loyalty's commitment to driving the future of fuel and convenience retail through digital excellence.

We provide the industry with scalable, cloud-native loyalty solutions that automate personalized marketing campaigns and enhance the overall forecourt experience. By integrating loyalty programs across all touchpoints, Comarch Loyalty helps fuel and convenience operators maximize ROI and foster long-term customer engagement in an evolving market."

Sami's session

A fill-up used to cost a driver three minutes at the pump. A charge costs twenty-five. That's a different kind of visit, for a widening set of reasons that have nothing to do with a tank of fuel, and the same driver is very likely juggling five separate accounts to cover it. Meanwhile, walk into most fuel retail loyalty programs and the currency, the earn moment, the reward, the segmentation, and the KPIs are all still anchored to liters, as if none of that had happened.

Sami's going to run a live poll in the room on exactly how their programs earn, then build the case for what a forecourt-native program looks like instead, backed by real Comarch case studies. He's closing with a maturity model to place your own program against and a clear line between what you can move in 90 days and what genuinely takes a year. The rest, including where AI fits into all of it, we're leaving for the room.

Meet us there

We'll be there. Register for forecourttech '26 and come see us.

To coordinate a one-on-one meeting during the summit's networking intervals, please contact our Event Coordinator, Alina Wietrzny: alina.wietrzny@comarch.com.