Loyalty BreakfastFor this year’s edition of Loyalty Breakfast, Comarch is taking over Amsterdam ArenA. The theme of this year’s Amsterdam edition is "Maximize profitability thanks to customer insights from Loyalty & Gamification programs".

Have you always wondered how to include your clients' lifestyles, preferences and Next Best Offers in your multichannel Marketing Strategy to increase ROI? How to unveil the treasure of client data?

Register now for our event and benefit from :

  • A unique and informative networking event in the sportive heart of Amsterdam
  • A platform to exchange knowledge and best practices related to the client challenges in your industry
  • Strategic industry insights, sectorial trends and insight into factors that will shape the future of your business
  • New technologies impacting the loyalty business (IoT, Beacons, Location-Based Services)
  • Plenty of surprises from Comarch's Sinterklaas: delicious lunch and a free guided tour of Amsterdam ArenA!

The agenda will look as following:

9.15 – 9.45 : Registration & breakfast
9.45 – 10:00 : Welcome speech – Kathleen Ceulemans
10.00 – 10.20 : Inscrutable layers of knowledge unveiled to optimize the results of your loyalty program - Joanna Młynarczyk
10.20 - 10.40 : From data to insights – how to leverage loyalty data to generate deep customer segmentation – Anna Bazela
10.40 – 11.00 : Coffee break
11.00 – 11.20 : Hidden treasure - the greatest value of behavioural analysis in gamification – Małgorzata Kendziorek 
11.20 – 11.40 : How to use collected data in the multi-channel approach – Joanna Gaweda
11.40 – 12.00 : Coffee break
12.00 – 12.30 : Texaco Stars – Case Study – EFR
12.00 – 12.30 : Press conference 
12.30 – 12.45 : Closing speech – Kathleen Ceulemans
12.45 – 13:45 : Networking lunch
13.45 – 15.00 : Visit A’dam Arena

The event is free to attend for all Marketing decision-makers from retail, FMCG, financial, pharmaceutical, manufacturing, telecommunications and other industries in the Benelux region.

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