On the 21st of October University of Parma will hold an annual conference concerning loyalty. This year’s event sponsored by Comarch will treat among many other topics about disruption of loyalty solutions, the convergence of loyalty tools with payment ones to give birth to "digital wallet”;  the risks behind a non-rigorous approach to Big Data.

Comarch will be represented by Kamila Niekraszewicz, Antonino Manti  and Vincenzo Sinibaldi who will discuss the topic of new players and loyalty disruption.

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