AI, Gamification and the Everyday Bank: Loyalty's Next Chapter in ASEAN
The Fullerton Hotel Singapore, 23 Sep 2026
The Loyalty Paradox of 2026
The banking industry is currently facing a critical turning point. While an impressive 83% of banking customers report being satisfied with their current institutions, a staggering 50% are actively ready to make a switch. Traditional transactional rewards and basic points programs are simply no longer enough to secure long-term retention. As non-bank payment volumes skyrocket and super-apps increasingly capture daily consumer touchpoints, financial institutions across the ASEAN region confront a very real risk of losing their daily relevance. To address this pressing industry shift, we are thrilled to host the inaugural Singapore edition of the Loyalty Circle.
Shaping the Next Era of Customer Retention
Taking place at the prestigious Fullerton Hotel, this intimate knowledge-sharing session is designed as a collaborative forum for senior leaders in retail banking, CX, and digital engagement. With the support of Peggy Yeo, former SVP of Consumer Banking CX & Insights at Singapore's Leading Digital Bank, we will explore how leading financial institutions are successfully transitioning from purely transactional models to high-frequency, emotional ecosystems. Together, the executive group will dive deep into the strategic pillars defining the future of banking loyalty:
- The Lifestyle Hub: Winning back daily relevance by seamlessly integrating lifestyle, dining, and transit ecosystems into the core banking experience.
- Gamification Beyond Points: Transforming passive customers into active brand advocates through engaging, non-transactional mechanics.
- AI Hyper-Personalization: Moving from demographic segmentation to real-time engagement, shifting AI data collection from a tool of "surveillance" to one of genuine, contextual service.
An Exclusive Executive Experience
Rather than a traditional conference, this gathering blends structured peer-to-peer discussions, regional trend benchmarking, and impactful industry briefings. C-Suite executives, SVPs, VPs, and Heads of Loyalty, CRM, and Digital Transformation will have the unique opportunity to exchange strategic insights before continuing the conversation over a curated 3-course executive luncheon. To ensure a highly interactive and meaningful dialogue, space is strictly limited to 20 delegates from licensed financial institutions in Singapore and the wider region.
Discover the full event agenda and secure your seat for this exclusive discussion.
