MAPCO Express, Inc. is a wholly-owned subsidiary of Delek US Holdings, Inc. with headquarters in Brentwood, Tennessee. Delek US operates 373 retail fuel and convenience stores in eight states under the MAPCO Express, MAPCO Mart, East Coast, Discount Food Mart, Fast Food and Fuel, Delta Express, and Favorite Markets brand names.
Its stores are wholly company-branded however market fuel under various major oil company brands including BP and Marathon. MAPCO Express is one of the largest company-operated convenience store chains in the United States and one of the leading C-store operators in the Southeast. More than half of the store locations are in Tennessee.
MAPCO’s main challenge was to create a program which is convenient, easy to use and valuable for customers.
Points redemption process is always automatic in order to speed up checkout process.
By taking advantage of real-time processing, Comarch Loyalty Management enables to communicate with customers instantly through personalized messages at the fuel pump, on the receipt and in store. In addition the system offers other ways of communication with program members. Certain events during the customer lifecycle may result in creating an email communication. Apart from those predefined events, the solution allows to create marketing campaigns, surveys and use email to target audience.
Target audience for communication and/or accumulation rules may be tailored to a specific group of customers by leveraging the customer
One of the main challenges for customer-oriented enterprises is to create a strong bond between customers and the brand.
"In the current retail environment, where customers have many choices we need to make every effort to give the customer an outstanding, unique and personable experience. The MY Reward$ program, hosted on Comarch Loyalty Management has been a great way for MAPCO to better serve our most valuable customers, and gather data to better position ourselves.
I am truly excited about the flexibility of Comarch Loyalty Management and all of the functionality it allows us to get insight on our customers, and market offers to them accordingly.
Additionally I am very excited about the broad variety of features available within CLM. We continue to push the innovative boundaries driven by customer value. We plan to be the first to market with a native app with mobile payment at the pump.
Furthermore we are developing APIs to platforms with relevance to our most valuable customers."
Director of Marketing & CRM, MAPCO Express, Inc