Amanda Cromhout, the CEO of Truth, a specialised loyalty consultancy, recently sat down with Brett Cameron from Old Mutual, a premium pan-African financial services group – and a user of the Comarch Loyalty Management platform, to talk about one of the biggest loyalty programs in Africa, namely - Old Mutual Rewards. Brett, who is Head of Old Mutual Rewards, shed more light on matters such as:
- Why the company’s previous attempts to launch the program were unsuccessful
- How Comarch’s loyalty management system helped Old Mutual stop the losing streak
- Which factors determine the success of a loyalty program
- What the benefits of using loyalty data analysis are
He also explained what added value OM Rewards generates for both Old Mutual and its customers. Sounds interesting? Watch the video and enjoy!