No Script, Just Loyalty: Max Byloff Takes on the Blind Loyalty Challenge

What happens when you strip away the pre-approved interview scripts? You get the Blind Loyalty Challenge—a series where industry leaders are put in the hot seat to answer questions they’ve never seen before. It’s the ultimate test of spontaneous insight, and our CEO of Comarch Loyalty, Max Byloff, was more than ready for the spark.

Beyond the AI Buzzwords

Everyone is talking about Generative AI, but Max argues that's just the tip of the iceberg. The real game-changer? Agentic AI and autonomous tech that can manage complex global campaigns while you focus on the big picture.

“I think the real important thing that we're seeing right now is the development in agentic AI and that's what makes a huge difference.”

The RFP Question You’re Not Asking

Max also reveals the one question loyalty tech providers are dying to be asked (hint: it’s not a checklist of features) and shares why the service sector is still stuck in traditional loyalty ruts. He even dives into his personal favorite Surprise & Delight moment… and no, it’s not a 10% discount coupon.

To wrap things up, Max threw down the gauntlet for the next guest with a brain-teaser about the future of the industry:

“What sounds like science fiction today in loyalty that will be a standard in two years?”

Curious who Max tagged for the next episode?

Watch the full interview: