Loyalty across the globe – what are the challenges and most efficient solutions?
- 54 min reading
Let’s Talk Loyalty is back with a handful of new insights on the current loyalty landscape. The industry podcast for marketing professionals hosted by Paula Thomas is the source of knowledge about the latest trends, challenges, and solutions in building customer engagement and brand loyalty.
This week, Paula Thomas is joined by Comarch’s Wojciech Kempny – Presales and Consulting Director across the GCC, Africa, and APAC regions. Based on his experience in handling such vast geographical responsibilities, Wojciech covers the most important differences and similarities between these global markets and talks about the specific nature of loyalty programs in the Middle East. Together with Paula, they discuss the importance of Comarch’s loyalty-focused activity in Saudi Arabia and dive into characteristics that make loyalty programs successful.
Check it out and find out what’s new in loyalty!