Kashmira Motiwalla on Personalization | Loyalty Personality Quiz
- Published
- 4 min reading
When you're as passionate about customers and relationship-building as Kashmira Motiwalla, you look at the future of marketing a little differently.
As the Chief Loyalty Officer at Saudia Group, Kashmira joins Comarch's Michał Ostasz for the new episode of the Loyalty Personality Quiz. Her forward-thinking approach might just challenge what you know about standard retention mechanics.
Kashmira answered a couple of questions about AI, loyalty currency, and loyalty program engines. But how do you balance high-tech strategy with a human connection?
AI gives us the potential to achieve that 1:1 personalization. The real struggle [...] is understanding how to execute on that. I think execution and to be able to get to the place where you really truly understand and anticipate your customers' needs, I think that's the biggest struggle that we have to get over.
Kashmira’s approach perfectly balances the art and science of modern marketing.
So, what is her official loyalty personality type?
Grab your coffee, settle in, and watch the full episode below to find out Kashmira’s personality and steal her insights for your own loyalty strategy!
